“China Love opens the door in what is actually a fascinating world of ‘Dream’ projection, a fantasy that it is preferred than reality.”
Words Glenn Blomfield
The Documentary takes us through a keyhole view into the world of pre-marriage photography, a multi-billion dollar business in China. The idea quite foreign to us in the western world. It is common practice for the Chinese for young couples to take wedding photos, up to 6 months before the actual wedding. Paying from say $300 to $400,000 USD, for what really is a dream factory, an illusion, lived at the moment to sell a dream of wealth and success that does not exist.
China Love opens the door in what is actually a fascinating world of ‘Dream’ projection, a fantasy that it is preferred than reality. In the documentary the question is posed, “Why extravagant styled wedding photos are so important?”, the common mantra seems to be to symbolising beautiful and wealthy lifestyle, caught in that moment. China of course has a history of communist styled government that did not allow for individualism and capitalist intentions, it was for the people and country.
The elderly of China knew only hardship, an existence where love was kept hot on the inside, and projected cold from the outside. In contrast with the youth of today, love is expressed in self created fantasy that only creates mere fantasy.
The documentary delves into this anxiety loaded question, what first seems fascinating and a rather unbelievable industry, that is pre-wedding photography. An Industry, that shows one such company Jiahao, which creates close to $3 million USD revenues a day, in just wedding photos. All run by a young man, dreaming big of the capitalist dream of wealth and success. China Love indeed.